Link to guide on how to build a professional LinkedIn profile

How to build a professional LinkedIn profile

You have probably heard the saying “You can’t judge a book by its cover”. However, that is exactly what we do on social media, where we are used to constantly scrolling while only reading the content sporadically.

According to LinkedIn, you have only 2.5 seconds to make a good impression on those people who look at your LinkedIn profile. And from the outset it is all about your profile picture. It is the first thing we look at when we click on a LinkedIn profile.

This is why it is so important that your LinkedIn profile makes an interesting and professional impression and is able to pass the 2.5 second test when it comes to giving your profile visitors a professional, appealing and positive impression.

Basically, it is all about your LinkedIn profile attracting and not deterring, no matter what you use LinkedIn for – personal branding, networking, social selling or finding a new job.

Ergo a professional LinkedIn profile is a must.

Information on how you can build a professional and appealing LinkedIn profil

It all starts with your profile picture – basically your LinkedIn “passport picture”.

As I have already said, your profile picture is the first thing people see when they visit a LinkedIn profile. Our brains are naturally programmed to look at people’s faces and that is the reason why we cannot help but look at a profile picture.

This is why it is important that your profile picture is in focus, well-lit and most importantly, looks like you :-)

The characteristics of the best and most professional profile pictures are:

  • The profile picture is of you – and only you.
  • Smile at the camera and look approachable.
  • Choose an outfit you would wear in the workplace.
  • Avoid features and backgrounds that could be distracting.
  • The picture should be recent (less than 5 years old).
  • Use a designated picture – alternatively, a picture cropped from the elbows up.
  • It must be in focus and of a high resolution.
  • It should preferably be in colour as LinkedIn is generally a little grey/blue and dull.
  • Avoid shadows and bad lighting.

Comments (2)

  • Guus Krabbenborg Reply

    Unfortunately, I’m not speaking Danish.

    But it would be great to receive the PDF you’ve mentioned at the end of your Directions4Partners webinar.

    19. maj 2020 at 17:07
    • Leif Carlsen Reply

      Hi Guus, the webinar was in English so I hope that you cound understand what we said :-)

      I will send the PDF version of the slides for you.

      20. maj 2020 at 0:31

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